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Home Marketing

How To Market

Selling your home in today's evolving media outlets means there are more ways to market your property than ever before. Gone are the days where you simply post a "For Sale" sign in your yard and run a classified ad in the local newspaper. While these marketing tools are still viable resources to advertise your home, there's a slew of other avenues to pursue, especially in the digital marketplace. Your marketing strategy has a dramatic impact on how quickly your home sells and at what price. When you use a real estate agent, they'll do the majority of the advertising for you, but if you're selling your home solo, it's vital you utilize a range of marketing outlets to get your property noticed above the rest.

Eye-Catching Photography

As the saying goes, "a picture is worth a thousand words," and it's especially true when selling your home. While attention-grabbing descriptions of your home are enticing, without good photographs, most buyers skip right over your listing. Since most home buyers start their search online, it's essential you have quality photographs to get your listing noticed. Start with an eye-catching photo of the front of your home, followed by an array of exterior and interior shots that capture every aspect. Focus on interesting architectural details or features that make your home stand out from competitors. If you lack the skill to showcase your home with attractive photos, hire a professional who can.

Virtual and Video Tours

Virtual tours are even better at guiding a buyer through your home room by room. You can create virtual tours with simple software platforms that utilize 360-degree panoramic images or choose full motion, high definition, narrated video tours. While either option helps market your home, video tours add a vibrancy that static photos can't. Plus, video presentations also allow you to show off the surrounding neighborhood, which can be a big selling point. Add your virtual and/or video tour to your listing and upload it to any websites in your marketing campaign.

Go Online

The first Internet address you should visit is your local Multiple Listing Service (MLS). This puts your listing in front of a multitude of buyers, agents, and brokers, but to ensure you reach the widest market, also feature your listing on other popular real estate websites. Further, harness the power of the digital world by posting your listing on the top social media sites and consider opening a dedicated website. Dedicated websites include a web address specifically designed for your property and are fairly easy to design on modern platforms. However, make sure your site looks professional and is aesthetically pleasing or buyers might doubt the quality of your property.

Print Advertising

While some people say print is dead, it can still be a great advertising tool. Print advertising reaches buyers who like to peruse the morning paper while enjoying a leisurely breakfast and your online advertising will reach the rest. Place ads in your local newspapers and real estate publications. Sundays are typically the best day for advertising, but some publications also print classified ads with pictures on other days or in a weekly real estate supplement. While you're writing clever copy for these publications, create something for direct mailers to send out to a mailing list purchased from a list broker and e-flyers to reach your online crowd.

Open Your Doors

While real estate professionals have mixed feelings on the merits of an open house, it's another marketing tool that directs attention to your property. If you're selling your home without representation, hosting an open house is sometimes harder. Potential buyers typically prefer talking to agents and not homeowners who might be offended by their questions. Flying solo also means you can't host a broker/agent tour, which is a great way to draw numerous real estate professionals to your home, and one of them might know the perfect client.

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